{"id":6724,"date":"2026-04-10T07:17:07","date_gmt":"2026-04-10T07:17:07","guid":{"rendered":"https:\/\/gyaru.online\/?p=6724"},"modified":"2026-04-10T07:19:15","modified_gmt":"2026-04-10T07:19:15","slug":"shibuya-109","status":"publish","type":"post","link":"https:\/\/gyaru.online\/ja\/blog\/shibuya-109\/","title":{"rendered":"\u6e0b\u8c37109\u3068\u30ae\u30e3\u30eb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u6b74\u53f2"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u30c8\u30b0\u30eb\u76ee\u6b21\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u30c8\u30b0\u30eb<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gyaru.online\/ja\/blog\/shibuya-109\/#A_Corner_of_Shibuya_That_Changed_How_Young_Women_Dressed\" >\u82e5\u3044\u5973\u6027\u306e\u670d\u88c5\u3092\u5909\u3048\u305f\u6e0b\u8c37\u306e\u4e00\u89d2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gyaru.online\/ja\/blog\/shibuya-109\/#What_Shibuya_109_Actually_Is\" >\u6e0b\u8c37109\u306e\u5b9f\u614b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gyaru.online\/ja\/blog\/shibuya-109\/#Why_Shibuya_Became_Fertile_Ground_Before_Gyaru_Fully_Peaked\" >\u30ae\u30e3\u30eb\u304c\u30d4\u30fc\u30af\u3092\u8fce\u3048\u308b\u524d\u306b\u6e0b\u8c37\u304c\u80a5\u6c83\u306a\u571f\u5730\u306b\u306a\u3063\u305f\u7406\u7531<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gyaru.online\/ja\/blog\/shibuya-109\/#Why_Shibuya_109_Became_the_Face_of_Gyaru_Fashion\" >\u6e0b\u8c37109\u304c\u30ae\u30e3\u30eb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u9854\u306b\u306a\u3063\u305f\u7406\u7531<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/gyaru.online\/ja\/blog\/shibuya-109\/#The_Role_of_Magazines_Models_and_%E2%80%9C109-kei%E2%80%9D_Branding\" >\u96d1\u8a8c\u3001\u30e2\u30c7\u30eb\u3001\u305d\u3057\u3066 \u201c109\u7cfb \u201d\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5f79\u5272<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/gyaru.online\/ja\/blog\/shibuya-109\/#What_Gyaru_Fashion_Represented_Culturally\" >\u30ae\u30e3\u30eb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u304c\u6587\u5316\u7684\u306b\u8868\u73fe\u3057\u305f\u3082\u306e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/gyaru.online\/ja\/blog\/shibuya-109\/#Why_Shibuya_109_Mattered_More_Than_Just_Another_Shopping_Center\" >\u6e0b\u8c37109\u304c\u5358\u306a\u308b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30bb\u30f3\u30bf\u30fc\u3067\u306f\u306a\u3044\u7406\u7531<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/gyaru.online\/ja\/blog\/shibuya-109\/#The_Peak_Era_Late_1990s_and_2000s\" >\u30d4\u30fc\u30af\u306e\u6642\u4ee31990\u5e74\u4ee3\u5f8c\u534a\u30682000\u5e74\u4ee3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/gyaru.online\/ja\/blog\/shibuya-109\/#Did_Gyaru_Really_Start_at_Shibuya_109_A_Careful_Clarification\" >\u30ae\u30e3\u30eb\u306f\u672c\u5f53\u306b\u6e0b\u8c37109\u304b\u3089\u59cb\u307e\u3063\u305f\u306e\u304b\uff1f\u4e01\u5be7\u306a\u89e3\u8aac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/gyaru.online\/ja\/blog\/shibuya-109\/#What_Changed_After_the_Peak\" >\u30d4\u30fc\u30af\u5f8c\u306b\u4f55\u304c\u5909\u308f\u3063\u305f\u304b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/gyaru.online\/ja\/blog\/shibuya-109\/#Is_Shibuya_109_Still_Important_Today\" >\u6e0b\u8c37109\u306f\u4eca\u3082\u91cd\u8981\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/gyaru.online\/ja\/blog\/shibuya-109\/#What_Shibuya_109_Reveals_About_Gyaru_Culture_as_a_Whole\" >\u6e0b\u8c37109\u304b\u3089\u898b\u3048\u3066\u304f\u308b\u30ae\u30e3\u30eb\u6587\u5316\u306e\u5168\u4f53\u50cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/gyaru.online\/ja\/blog\/shibuya-109\/#FAQ\" >\u3088\u304f\u3042\u308b\u3054\u8cea\u554f<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Corner_of_Shibuya_That_Changed_How_Young_Women_Dressed\"><\/span>\u82e5\u3044\u5973\u6027\u306e\u670d\u88c5\u3092\u5909\u3048\u305f\u6e0b\u8c37\u306e\u4e00\u89d2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5e73\u65e5\u306e\u5915\u65b9\u3001\u6e0b\u8c37\u306e\u30b9\u30af\u30e9\u30f3\u30d6\u30eb\u4ea4\u5dee\u70b9\u306b\u7acb\u3064\u3068\u3001\u9280\u8272\u306e\u5186\u67f1\u306e\u6e0b\u8c37109\u304c\u96d1\u8e0f\u306e\u4e2d\u306e\u5b9a\u70b9\u306e\u3088\u3046\u306b\u6a2a\u65ad\u6b69\u9053\u306e\u4e0a\u306b\u305d\u3073\u3048\u7acb\u3064\u3002\u5149\u6ca2\u306e\u3042\u308b\u7d19\u888b\u3092\u62b1\u3048\u305f\u5973\u5b50\u9ad8\u751f\u306e\u30b0\u30eb\u30fc\u30d7\u304c\u3001\u4ea4\u901a\u9a12\u97f3\u3092\u5207\u308a\u88c2\u304f\u3088\u3046\u306a\u58f0\u3067\u3001\u4eca\u3082\u305d\u306e\u30c9\u30a2\u304b\u3089\u3053\u307c\u308c\u843d\u3061\u3066\u3044\u308b\u3002\u30d3\u30eb\u306f\u53eb\u3070\u306a\u3044\u3002\u30eb\u30fc\u30d7\u72b6\u306e\u901a\u8def\u3068\u5c0f\u3055\u306a\u30d6\u30c6\u30a3\u30c3\u30af\u3067\u69cb\u6210\u3055\u308c\u305f8\u968e\u5efa\u3066\u306e\u30d3\u30eb\u306f\u30011979\u5e744\u6708\u4ee5\u6765\u3001\u305f\u3060\u305d\u3053\u306b\u4f47\u3093\u3067\u3044\u308b\u3002.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-f76d5ee9 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/gyaru.online\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-11-2026-04_07_45-PM-1024x683.webp ,https:\/\/gyaru.online\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-11-2026-04_07_45-PM.webp 780w, https:\/\/gyaru.online\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-11-2026-04_07_45-PM.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/gyaru.online\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-Mar-11-2026-04_07_45-PM-1024x683.webp\" alt=\"1990\u5e74\u4ee3\u306e\u6e0b\u8c37\u306e\u30b3\u30ae\u30e3\u30eb\u305f\u3061\u3092\u3001\u6539\u9020\u5236\u670d\u3068\u30eb\u30fc\u30ba\u30bd\u30c3\u30af\u30b9\u3067\u64ae\u5f71\u3002\" class=\"uag-image-6506\" width=\"1024\" height=\"683\" title=\"\u521d\u671f\u30b3\u30ae\u30e3\u30eb\u6e0b\u8c37\u30a2\u30fc\u30ab\u30a4\u30d6\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<p>\u30ae\u30e3\u30eb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3053\u306e\u30d3\u30eb\u3092\u7406\u89e3\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u305d\u308c\u306f\u3001\u3053\u306e\u30d3\u30eb\u304c\u30ae\u30e3\u30eb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3092\u767a\u660e\u3057\u305f\u304b\u3089\u3067\u306f\u306a\u304f\u3001\u30ae\u30e3\u30eb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306b\u30b9\u30b1\u30fc\u30eb\u306e\u5927\u304d\u306a\u5834\u6240\u3092\u4e0e\u3048\u305f\u304b\u3089\u3067\u3042\u308b\u3002\u6e0b\u8c37109\u306f\u30ae\u30e3\u30eb\u6587\u5316\u3092\u751f\u307f\u51fa\u3057\u305f\u306e\u3067\u306f\u306a\u3044\u3002\u6e0b\u8c37109\u306f\u30ae\u30e3\u30eb\u6587\u5316\u3092\u5546\u54c1\u5316\u3057\u3001\u5897\u5e45\u3055\u305b\u3001\u65e5\u672c\u306e\u4ed6\u306e\u5730\u57df\u306b\u3082\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u305f\u306e\u3060\u3002\u3053\u306e\u9055\u3044\u304c\u91cd\u8981\u306a\u306e\u3060\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Shibuya_109_Actually_Is\"><\/span>\u6e0b\u8c37109\u306e\u5b9f\u614b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6e0b\u8c37109\u306f\u3001\u5efa\u7bc9\u5bb6\u30fb\u7af9\u5c71\u5b9f\u304c\u8a2d\u8a08\u3057\u30011979\u5e744\u6708\u306b\u6771\u6025\u304c\u958b\u696d\u3057\u305f\u5730\u4e0a10\u968e\uff08\u5730\u4e0b2\u968e\u3001\u5730\u4e0a8\u968e\uff09\u5efa\u3066\u306e\u30d3\u30eb\u3067\u3042\u308b\u3002\u540d\u524d\u306f\u7d14\u7c8b\u306a\u30b4\u30ed\u5408\u308f\u305b\u3067\u3042\u308b\uff1a10\u3092\u300c\u3068\u300d\u30019\u3092\u300c\u304d\u3085\u3046\u300d\u3068\u8aad\u307f\u3001\u89aa\u4f1a\u793e\u3068\u5348\u524d10\u6642\u304b\u3089\u5348\u5f8c9\u6642\u307e\u3067\u3068\u3044\u3046\u55b6\u696d\u6642\u9593\u306b\u3061\u306a\u3093\u3067\u3044\u308b\u3002\u30a8\u30ec\u30d9\u30fc\u30bf\u30fc\u3067\u30d5\u30ed\u30a2\u306b\u964d\u308a\u7acb\u3064\u3068\u3001\u9053\u306f\u30ab\u30fc\u30d6\u3057\u306a\u304c\u3089\u3059\u3079\u3066\u306e\u5e97\u8217\u3092\u901a\u308a\u904e\u304e\u3001\u30a8\u30ec\u30d9\u30fc\u30bf\u30fc\u306b\u623b\u308b\u3002\u884c\u304d\u6b62\u307e\u308a\u306f\u306a\u304f\u3001\u96a0\u308c\u308b\u5834\u6240\u3082\u306a\u3044\u3002\u5e38\u306b\u8996\u754c\u306b\u3042\u308a\u3001\u5e38\u306b\u8cb7\u3044\u7269\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p>\u5f53\u521d\u300c\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3109\u300d\u3068\u3057\u3066\u58f2\u308a\u51fa\u3055\u308c\u305f\u3053\u306e\u30d3\u30eb\u306f\u3001\u5f93\u6765\u306e\u767e\u8ca8\u5e97\u3088\u308a\u3082\u65b0\u9bae\u306a\u3082\u306e\u3092\u6c42\u3081\u308b\u3001\u53ef\u51e6\u5206\u6240\u5f97\u306e\u3042\u308b30\u4ee3\u524d\u534a\u306eOL\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u305f\u3002\u5efa\u7bc9\u306f\u3001\u610f\u56f3\u7684\u306b\u53cd\u968e\u5c64\u7684\u306a\u3082\u306e\u3067\u3042\u3063\u305f\u3002\u5927\u304d\u306a\u30d6\u30e9\u30f3\u30c9\u30b7\u30e7\u30c3\u30d7\u306e\u4ee3\u308f\u308a\u306b\u5c0f\u3055\u306a\u72ec\u7acb\u3057\u305f\u30d6\u30c6\u30a3\u30c3\u30af\u3001\u9589\u3056\u3055\u308c\u305f\u901a\u8def\u306e\u4ee3\u308f\u308a\u306b\u958b\u304b\u308c\u305f\u8996\u7dda\u3002\u6c7a\u3057\u3066\u30c6\u30a3\u30fc\u30f3\u30a8\u30a4\u30b8\u30e3\u30fc\u306e\u904a\u3073\u5834\u3067\u306f\u306a\u304b\u3063\u305f\u3002\u305d\u308c\u306f\u5f8c\u306e\u8a71\u3060\u3002.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-275124ea wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/gyaru.online\/wp-content\/uploads\/2026\/03\/Image-Mar-16-2026-03_35_44-PM-1024x683.webp ,https:\/\/gyaru.online\/wp-content\/uploads\/2026\/03\/Image-Mar-16-2026-03_35_44-PM.webp 780w, https:\/\/gyaru.online\/wp-content\/uploads\/2026\/03\/Image-Mar-16-2026-03_35_44-PM.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/gyaru.online\/wp-content\/uploads\/2026\/03\/Image-Mar-16-2026-03_35_44-PM-1024x683.webp\" alt=\"2005\u5e74\u3001\u6e0b\u8c37109\u3067\u8cb7\u3044\u7269\u3092\u3059\u308b\u30ae\u30e3\u30eb\u305f\u3061\u3002\u30d6\u30e9\u30f3\u30c9\u30d0\u30c3\u30b0\u3092\u6301\u3061\u3001\u30ec\u30fc\u30b9\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30fb\u30b9\u30bf\u30a4\u30eb\u3092\u8a66\u7740\u3059\u308b\u3002\" class=\"uag-image-6697\" width=\"1024\" height=\"683\" title=\"\u6e0b\u8c37109\u30ae\u30e3\u30eb\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30f32005 - \u65e5\u672c\u306e\u30b9\u30c8\u30ea\u30fc\u30c8\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u8c61\u5fb4\u7684\u306a\u6642\u4ee3\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Shibuya_Became_Fertile_Ground_Before_Gyaru_Fully_Peaked\"><\/span>\u30ae\u30e3\u30eb\u304c\u30d4\u30fc\u30af\u3092\u8fce\u3048\u308b\u524d\u306b\u6e0b\u8c37\u304c\u80a5\u6c83\u306a\u571f\u5730\u306b\u306a\u3063\u305f\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>1970\u5e74\u4ee3\u304b\u30891980\u5e74\u4ee3\u521d\u982d\u306e\u6e0b\u8c37\u306f\u3001\u3059\u3067\u306b\u82e5\u8005\u306e\u8857\u3060\u3063\u305f\u3002\u99c5\u306f\u6a2a\u6d5c\u3078\u306e\u901a\u52e4\u8005\u3001\u5927\u5b66\u751f\u3001\u305d\u3057\u3066\u53f0\u982d\u3057\u3064\u3064\u3042\u3063\u305f\u30b5\u30fc\u30d3\u30b9\u7d4c\u6e08\u3092\u3064\u306a\u3044\u3067\u3044\u305f\u3002\u897f\u6b66\u304c\u8fd1\u304f\u306b\u30aa\u30fc\u30d7\u30f3\u3057\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30ca\u30d6\u30eb\u306a\u4eba\u3005\u3092\u5f15\u304d\u5bc4\u305b\u3066\u3044\u305f\u3002\u3053\u306e\u5730\u57df\u306e\u7de9\u3084\u304b\u306a\u793e\u4f1a\u898f\u7bc4\uff08\u6240\u5f97\u6c34\u6e96\u304c\u307e\u3061\u307e\u3061\u3001\u5b89\u3044\u55ab\u8336\u5e97\u3001\u6df1\u591c\u96fb\u8eca\u306a\u3069\uff09\u306f\u300110\u4ee3\u306e\u82e5\u8005\u305f\u3061\u304c\u9577\u5c45\u3057\u3084\u3059\u3044\u74b0\u5883\u3092\u4f5c\u3063\u3066\u3044\u305f\u30021990\u5e74\u4ee3\u521d\u982d\u306b\u306f\u3001\u6771\u4eac\u4e2d\u306e\u79c1\u7acb\u5973\u5b50\u9ad8\u751f\u304c\u6388\u696d\u5f8c\u306b\u6e0b\u8c37\u306b\u96c6\u307e\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002\u5f7c\u5973\u305f\u3061\u306e\u5236\u670d\u306f\u30ed\u30fc\u30eb\u30b9\u30ab\u30fc\u30c8\u3067\u3001\u767d\u3044\u30eb\u30fc\u30ba\u30bd\u30c3\u30af\u30b9\u304c\u8db3\u9996\u306b\u304b\u304b\u308a\u3001\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u306f\u4f1d\u7d71\u304b\u3089\u5927\u80c6\u306b\u9038\u8131\u3057\u3066\u3044\u305f\u3002\u9aea\u306f\u8336\u9aea\u306b\u660e\u308b\u304f\u306a\u3063\u305f\u3002\u808c\u306f\u307b\u306e\u304b\u306b\u65e5\u713c\u3051\u3057\u305f\u3088\u3046\u3060\u3063\u305f\u3002.<\/p>\n\n\n\n<p>\u3053\u308c\u304c\u6700\u521d\u306e\u30b3\u30ae\u30e3\u30eb\u3067\u3042\u308b\u3002\u305d\u306e\u30b9\u30bf\u30a4\u30eb\u306f\u3001109\u304c\u6c17\u3065\u304f\u6570\u5e74\u524d\u304b\u3089\u6e0b\u8c37\u3084\u539f\u5bbf\u306e\u30b9\u30c8\u30ea\u30fc\u30c8\u3067\u5f62\u6210\u3055\u308c\u3066\u3044\u305f\u3002\u3053\u306e\u30d3\u30eb\u306f\u3001\u89aa\u304b\u3089\u3082\u3089\u3063\u305f\u304a\u5c0f\u9063\u3044\u3092\u4f7f\u3046\u5834\u6240\u3068\u3044\u3046\u3001\u6b21\u306e\u8ad6\u7406\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u63d0\u4f9b\u3057\u305f\u306b\u904e\u304e\u306a\u3044\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Shibuya_109_Became_the_Face_of_Gyaru_Fashion\"><\/span>\u6e0b\u8c37109\u304c\u30ae\u30e3\u30eb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u9854\u306b\u306a\u3063\u305f\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>1995\u5e74\u9803\u3001\u30d3\u30eb\u306f\u9759\u304b\u306b\u65b9\u5411\u8ee2\u63db\u3057\u305f\u3002\u304b\u3064\u3066\u6210\u719f\u3057\u305f\u5973\u6027\u306e\u30bb\u30d1\u30ec\u30fc\u30c8\u3092\u6271\u3063\u3066\u3044\u305f\u30d5\u30ed\u30a2\u306f\u3001\u3088\u308a\u77ed\u3044\u30d8\u30e0\u30e9\u30a4\u30f3\u3001\u3088\u308a\u660e\u308b\u3044\u8272\u3001\u305d\u3057\u306610\u4ee3\u306e\u597d\u307f\u3092\u8ffd\u3044\u6c42\u3081\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u6271\u3046\u3088\u3046\u306b\u306a\u3063\u305f\u3002\u3053\u306e\u8ee2\u63db\u306f\u3001\u30a4\u30c7\u30aa\u30ed\u30ae\u30fc\u7684\u306a\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u5546\u696d\u7684\u306a\u3082\u306e\u3060\u3063\u305f\u3002\u82e5\u3044\u5973\u6027\u306f\u6d88\u8cbb\u3057\u3001\u5e74\u914d\u306e\u9867\u5ba2\u306f\u6d88\u8cbb\u3057\u306a\u304b\u3063\u305f\u306e\u3060\u30021990\u5e74\u4ee3\u5f8c\u534a\u306b\u306f\u3001\u5909\u8c8c\u306f\u5b8c\u4e86\u3057\u305f\u3002\u6e0b\u8c37109\u306f\u30ae\u30e3\u30eb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u7dcf\u672c\u5c71\u3068\u3057\u3066\u5e83\u304f\u8a8d\u77e5\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002.<\/p>\n\n\n\n<p>\u30a2\u30eb\u30d0\u30fb\u30ed\u30b5\u3001\u30b3\u30b3\u30eb\u30eb\u3001\u30e9\u30d6\u30dc\u30fc\u30c8\u3068\u3044\u3063\u305f\u30b7\u30e7\u30c3\u30d7\u304c\u5e38\u8a2d\u5e97\u3092\u30aa\u30fc\u30d7\u30f3\u3057\u305f\u3002\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30fb\u30d6\u30fc\u30c4\u3001\u30d9\u30d3\u30fc\u30c9\u30fc\u30eb\u306e\u30c9\u30ec\u30b9\u3001\u30ad\u30e9\u30ad\u30e9\u306e\u30ad\u30e3\u30df\u30bd\u30fc\u30eb\u3068\u3044\u3063\u305f\u670d\u306f\u3001\u91cd\u306d\u7740\u3057\u305f\u308a\u3001\u30df\u30c3\u30af\u30b9\u3057\u305f\u308a\u3001\u540c\u3058\u65e5\u306e\u5348\u5f8c\u306b\u4f55\u5341\u4eba\u3082\u306e\u5973\u306e\u5b50\u305f\u3061\u304c\u540c\u3058\u670d\u3092\u7740\u3066\u3044\u308b\u306e\u3092\u898b\u308b\u3053\u3068\u3067\u81ea\u4fe1\u3092\u6301\u3066\u308b\u3088\u3046\u306b\u30c7\u30b6\u30a4\u30f3\u3055\u308c\u3066\u3044\u305f\u3002\u30eb\u30fc\u30d7\u30fb\u30ec\u30a4\u30a2\u30a6\u30c8\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u5909\u3048\u305f\u3002\u8a66\u7740\u3057\u3001\u58f2\u308a\u5834\u3092\u6b69\u304d\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53cd\u5fdc\u3092\u898b\u308b\u3002\u30b9\u30bf\u30a4\u30eb\u306f\u3001\u8996\u7dda\u3084\u3055\u3055\u3084\u304d\u58f0\u3067\u6e2c\u3089\u308c\u308b\u793e\u4f1a\u7684\u901a\u8ca8\u3068\u306a\u3063\u305f\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Role_of_Magazines_Models_and_%E2%80%9C109-kei%E2%80%9D_Branding\"><\/span>\u96d1\u8a8c\u3001\u30e2\u30c7\u30eb\u3001\u305d\u3057\u3066 \u201c109\u7cfb \u201d\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5f79\u5272<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5370\u5237\u7269\u306a\u3057\u306b\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u3053\u3068\u306f\u8d77\u3053\u3089\u306a\u304b\u3063\u305f\u3060\u308d\u3046\u30021995\u5e749\u6708\u306b\u5275\u520a\u3055\u308c\u305f\u96d1\u8a8c\u300eegg\u300f\u306f\u3001\u77ac\u304f\u9593\u306b\u6e0b\u8c37\u30b9\u30bf\u30a4\u30eb\u306e\u975e\u516c\u5f0f\u5e74\u9451\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3057\u305f\u3002\u73fe\u4ee3\u306e\u82e5\u8005\u5411\u3051\u96d1\u8a8c\u304c\u30b7\u30fc\u30f3\u3092\u8a18\u9332\u3059\u308b\u3088\u3046\u306b\u3001\u305d\u306e\u30da\u30fc\u30b8\u3067\u306f109\u306e\u5916\u3067\u64ae\u5f71\u3055\u308c\u305f\u30b9\u30c8\u30ea\u30fc\u30c8\u30b9\u30ca\u30c3\u30d7\u3068\u3001109\u306e\u6700\u65b0\u30b9\u30c8\u30c3\u30af\u3092\u8eab\u306b\u3064\u3051\u3001\u72ec\u81ea\u306e\u30b9\u30e9\u30f3\u30b0\u3067\u30eb\u30c3\u30af\u306e\u518d\u73fe\u65b9\u6cd5\u3092\u8aac\u660e\u3059\u308b\u30ab\u30ea\u30b9\u30de\u30e2\u30c7\u30eb\u300c\u30a8\u30c3\u30b0\u30ac\u30fc\u30eb\u300d\u306e\u30b9\u30bf\u30b8\u30aa\u64ae\u5f71\u304c\u30df\u30c3\u30af\u30b9\u3055\u308c\u3066\u3044\u305f\u3002Popteen\u300f\u3001\u300eCawaii\uff01\u300f\u3001\u300eHappie Nuts\u300f\u3068\u3044\u3063\u305f\u4ed6\u306e\u30bf\u30a4\u30c8\u30eb\u3082\u7d9a\u3044\u305f\u3002\u305d\u3057\u3066\u3001109\u7cfb\u3068\u3044\u3046\u30d6\u30e9\u30f3\u30c9\u3068\u30b7\u30eb\u30a8\u30c3\u30c8\u306e\u3086\u308b\u3084\u304b\u306a\u30ab\u30c6\u30b4\u30ea\u30fc\u304c\u8a95\u751f\u3057\u305f\u3002.<\/p>\n\n\n\n<p>\u96d1\u8a8c\u306f\u597d\u307f\u3092\u6c7a\u3081\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u3092\u53cd\u6620\u3057\u3001\u5f37\u3081\u308b\u3082\u306e\u3060\u3063\u305f\u3002\u571f\u66dc\u65e5\u306b109\u3067\u30b9\u30ab\u30fc\u30c8\u3092\u8cb7\u3063\u305f\u5c11\u5973\u306f\u3001\u7fcc\u6708\u306b\u306fegg\u3067\u5199\u771f\u3092\u64ae\u3089\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30fb\u30eb\u30fc\u30d7\u306f\u53b3\u3057\u304b\u3063\u305f\u3002\u898b\u3048\u308b\u3053\u3068\u304c\u81ea\u4fe1\u3092\u751f\u3080\u3002\u81ea\u4fe1\u306f\u3055\u3089\u306a\u308b\u6d88\u8cbb\u3092\u751f\u3080\u3002\u305d\u3057\u3066\u30d3\u30eb\u306f\u5bb6\u8cc3\u3092\u56de\u53ce\u3057\u305f\u3002.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-1d172e96 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/gyaru.online\/wp-content\/uploads\/2026\/03\/Image-Mar-13-2026-12_18_55-PM-1024x683.webp ,https:\/\/gyaru.online\/wp-content\/uploads\/2026\/03\/Image-Mar-13-2026-12_18_55-PM.webp 780w, https:\/\/gyaru.online\/wp-content\/uploads\/2026\/03\/Image-Mar-13-2026-12_18_55-PM.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/gyaru.online\/wp-content\/uploads\/2026\/03\/Image-Mar-13-2026-12_18_55-PM-1024x683.webp\" alt=\"1990\u5e74\u4ee3\u5f8c\u534a\u3001\u660e\u308b\u3044\u65e5\u713c\u3051\u3092\u3057\u305f\u30d6\u30ea\u30fc\u30c1\u3057\u305f\u91d1\u9aea\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30d6\u30fc\u30c4\u306b\u30df\u30cb\u30b9\u30ab\u30fc\u30c8\u306e\u30ae\u30e3\u30eb\u305f\u3061\u304c\u6e0b\u8c37109\u306e\u8fd1\u304f\u3092\u6b69\u3044\u3066\u3044\u308b\u3002\" class=\"uag-image-6596\" width=\"1024\" height=\"683\" title=\"\u30af\u30e9\u30b7\u30c3\u30af\u306a1990\u5e74\u4ee3\u5f8c\u534a\u306e\u30ae\u30e3\u30eb\u30fb\u30b9\u30c8\u30ea\u30fc\u30c8\u30fb\u30b9\u30bf\u30a4\u30eb \u6e0b\u8c37\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Gyaru_Fashion_Represented_Culturally\"><\/span>\u30ae\u30e3\u30eb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u304c\u6587\u5316\u7684\u306b\u8868\u73fe\u3057\u305f\u3082\u306e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ae\u30e3\u30eb\u306f\u6c7a\u3057\u3066\u3072\u3068\u3064\u306e\u30e6\u30cb\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u306a\u304b\u3063\u305f\u3002\u59ff\u52e2\u306e\u5bb6\u65cf\u3060\u3063\u305f\u3002\u3053\u304e\u3083\u308b\u308b\u306f\u5236\u670d\u3092\u30d9\u30fc\u30b9\u306b\u3057\u3066\u3001\u305d\u308c\u3092\u53cd\u6297\u7684\u306a\u65b9\u5411\u306b\u62bc\u3057\u9032\u3081\u305f\u3002\u30ac\u30f3\u30b0\u30ed\u3068\u30e4\u30de\u30f3\u30d0\u306f\u3001\u65e5\u713c\u3051\u3001\u767d\u3044\u30a2\u30a4\u30e1\u30a4\u30af\u3001\u30cd\u30aa\u30f3\u30d8\u30a2\u3068\u3044\u3063\u305f\u6975\u7aef\u306a\u30d1\u30ec\u30c3\u30c8\u3092\u7528\u3044\u305f\u3002\u59eb\u30ae\u30e3\u30eb\u306f\u30ec\u30fc\u30b9\u3068\u30ab\u30fc\u30eb\u3067\u30ed\u30de\u30f3\u30c1\u30c3\u30af\u306b\u3002\u30a2\u30b2\u5b22\u3068\u30aa\u30cd\u30a8\u7cfb\u30ae\u30e3\u30eb\u306f\u3001\u30af\u30e9\u30d6\u30fb\u30a6\u30a7\u30a2\u3078\u3068\u6210\u719f\u3055\u305b\u305f\u3002\u5f7c\u5973\u305f\u3061\u3092\u675f\u306d\u305f\u306e\u306f\u3001\u8272\u767d\u306e\u808c\u3001\u9ed2\u9aea\u3001\u9759\u304b\u306a\u5973\u6027\u3089\u3057\u3055\u3068\u3044\u3046\u6226\u5f8c\u306e\u7406\u60f3\u3092\u62d2\u5426\u3057\u305f\u3053\u3068\u3060\u3063\u305f\u3002.<\/p>\n\n\n\n<p>\u5f7c\u5973\u305f\u3061\u306f\u516c\u5171\u306e\u5834\u3092\u4e3b\u5f35\u3057\u305f\u3002\u5927\u52e2\u3067\u96c6\u307e\u308a\u3001\u5927\u304d\u306a\u58f0\u3067\u8a71\u3057\u3001\u53e3\u3092\u3075\u3055\u304c\u305a\u306b\u7b11\u3063\u305f\u3002\u30d0\u30d6\u30eb\u5d29\u58ca\u304b\u3089\u307e\u3060\u7acb\u3061\u76f4\u3063\u3066\u3044\u306a\u3044\u7d4c\u6e08\u306e\u4e2d\u3067\u3001\u5f7c\u5973\u305f\u3061\u306f\u7a3c\u3044\u3060\u304a\u91d1\u3084\u3082\u3089\u3063\u305f\u304a\u91d1\u3092\u3001\u81ea\u5206\u305f\u3061\u306e\u5b58\u5728\u3092\u793a\u3059\u670d\u306b\u4f7f\u3063\u305f\u3002\u6e0b\u8c37109\u306f\u305d\u306e\u767a\u8868\u306e\u5834\u306b\u306a\u3063\u305f\u3002\u3053\u306e\u30d3\u30eb\u306f\u3001\u79c1\u7684\u306a\u5b9f\u9a13\u3092\u5171\u6709\u306e\u8996\u899a\u8a00\u8a9e\u3078\u3068\u5909\u3048\u305f\u3002.<\/p>\n\n\n\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001\u3053\u308c\u3089\u306e\u30b5\u30d6\u30bf\u30a4\u30d7\u304c\u3059\u3079\u3066\u6e0b\u8c37109\u3068\u540c\u3058\u95a2\u4fc2\u3092\u4fdd\u3063\u3066\u3044\u305f\u308f\u3051\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3060\u3002109\u7cfb\u306e\u4e2d\u5fc3\u7684\u306a\u30b7\u30eb\u30a8\u30c3\u30c8\u306e\u3088\u3046\u306b\u3001\u5c0f\u58f2\u5e97\u3068\u306e\u89aa\u548c\u6027\u304c\u9ad8\u304f\u3001\u6e0b\u8c37109\u306e\u30eb\u30fc\u30d7\u306e\u4e2d\u3067\u7e41\u6804\u3057\u305f\u30eb\u30c3\u30af\u3082\u3042\u308b\u3002\u307e\u305f\u3001\u30ac\u30f3\u30b0\u30ed\u3084\u30e4\u30de\u30f3\u30d0\u306e\u3088\u3046\u306b\u3001\u3088\u308a\u30b9\u30c8\u30ea\u30fc\u30c8\u7684\u3067\u30e1\u30c7\u30a3\u30a2\u4e3b\u5c0e\u578b\u306e\u30eb\u30c3\u30af\u3082\u3042\u308a\u3001109\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u5165\u8377\u3059\u308b\u524d\u306b\u3001\u539f\u5bbf\u306e\u30ae\u30e3\u30b6\u30ea\u30f3\u30b0\u3067\u9032\u5316\u3092\u9042\u3052\u308b\u3053\u3068\u304c\u591a\u304b\u3063\u305f\u3002.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-701ffa5a wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/gyaru.online\/wp-content\/uploads\/2026\/03\/e74H8-1024x687.webp ,https:\/\/gyaru.online\/wp-content\/uploads\/2026\/03\/e74H8.webp 780w, https:\/\/gyaru.online\/wp-content\/uploads\/2026\/03\/e74H8.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/gyaru.online\/wp-content\/uploads\/2026\/03\/e74H8-1024x687.webp\" alt=\"\u59eb\u30ae\u30e3\u30eb\u3001\u30ac\u30f3\u30b0\u30ed\u3001\u30a2\u30b2\u5b22\u3001\u30cd\u30aa\u30ae\u30e3\u30eb\u3002\" class=\"uag-image-6568\" width=\"1024\" height=\"687\" title=\"\u30ae\u30e3\u30eb\u306e\u30b5\u30d6\u30b9\u30bf\u30a4\u30eb\u6bd4\u8f03 2026\u5e74\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Shibuya_109_Mattered_More_Than_Just_Another_Shopping_Center\"><\/span>\u6e0b\u8c37109\u304c\u5358\u306a\u308b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30bb\u30f3\u30bf\u30fc\u3067\u306f\u306a\u3044\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u307b\u3068\u3093\u3069\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306f\u670d\u3092\u58f2\u3063\u3066\u3044\u308b\u3002109\u306f\u898b\u3084\u3059\u3055\u3092\u58f2\u308a\u306b\u3057\u3066\u3044\u308b\u3002\u3053\u306e\u30d3\u30eb\u304c\u30ae\u30e3\u30eb\u306e\u4e2d\u5fc3\u5730\u306b\u306a\u308b\u524d\u306f\u3001\u30d6\u30ea\u30fc\u30c1\u3057\u305f\u9aea\u3068\u77ed\u3044\u30b9\u30ab\u30fc\u30c8\u3092\u8a66\u884c\u932f\u8aa4\u3059\u308b\u5973\u306e\u5b50\u306f\u3001\u7570\u7aef\u5150\u306e\u3088\u3046\u306b\u898b\u3089\u308c\u308b\u5371\u967a\u6027\u304c\u3042\u3063\u305f\u3002109\u306e\u4e2d\u3067\u3001\u5f7c\u5973\u306f\u4f55\u767e\u3082\u306e\u81ea\u5206\u81ea\u8eab\u3092\u898b\u305f\u3002\u5efa\u7bc9\u306f\u3001\u52d5\u304d\u7d9a\u3051\u3001\u9078\u3073\u7d9a\u3051\u3001\u898b\u3089\u308c\u7d9a\u3051\u308b\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5f37\u5316\u3057\u305f\u3002\u5546\u696d\u3068\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u878d\u5408\u3002\u5358\u306b\u30c8\u30c3\u30d7\u30b9\u3092\u8cb7\u3063\u305f\u306e\u3067\u306f\u306a\u304f\u3001\u76ee\u306b\u898b\u3048\u308b\u90e8\u65cf\u3078\u306e\u53c2\u5165\u3092\u8cb7\u3063\u305f\u306e\u3060\u3002.<\/p>\n\n\n\n<p>\u305d\u306e\u77e5\u540d\u5ea6\u306b\u306f\u529b\u304c\u3042\u3063\u305f\u3002\u5f53\u6642\u306e\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u3053\u306e\u30d3\u30eb\u3092\u65e5\u672c\u306e\u82e5\u8005\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u4e2d\u5fc3\u5730\u3068\u3057\u3066\u53d6\u308a\u4e0a\u3052\u308b\u3053\u3068\u304c\u591a\u304f\u306a\u3063\u305f\u3002\u89aa\u305f\u3061\u306f\u5fc3\u914d\u3057\u305f\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u7814\u7a76\u3057\u305f\u3002\u305d\u3057\u3066\u5f7c\u5973\u305f\u3061\u81ea\u8eab\u3082\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u304c\u30bd\u30d5\u30c8\u30fb\u30d1\u30ef\u30fc\u306e\u4e00\u5f62\u614b\u306b\u306a\u308a\u5f97\u308b\u3053\u3068\u3092\u5b66\u3093\u3060\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Peak_Era_Late_1990s_and_2000s\"><\/span>\u30d4\u30fc\u30af\u306e\u6642\u4ee31990\u5e74\u4ee3\u5f8c\u534a\u30682000\u5e74\u4ee3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>1998\u5e74\u304b\u30892005\u5e74\u306b\u304b\u3051\u3066\u3001\u3053\u306e\u30d3\u30eb\u306f\u30d5\u30eb\u30b9\u30ed\u30c3\u30c8\u30eb\u3067\u7a3c\u50cd\u3057\u305f\u3002\u9031\u672b\u306b\u306f\u30d5\u30ed\u30a2\u304c\u8cb7\u3044\u7269\u5ba2\u3067\u3054\u3063\u305f\u8fd4\u3057\u305f\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u8907\u6570\u306e\u30e6\u30cb\u30c3\u30c8\u306b\u62e1\u5927\u3057\u305f\u3002\u5468\u8fba\u306e\u901a\u308a\u306f\u3001\u30d7\u30ea\u30af\u30e9\u6a5f\u3001\u30b1\u30fc\u30bf\u30a4\u30c1\u30e3\u30fc\u30e0\u306e\u5c4b\u53f0\u3001\u4f7f\u3044\u6368\u3066\u30ab\u30e1\u30e9\u3067\u30dd\u30fc\u30ba\u3092\u3068\u308b\u30b0\u30eb\u30fc\u30d7\u3067\u57cb\u3081\u5c3d\u304f\u3055\u308c\u305f\u3002\u30ae\u30e3\u30eb\u30fb\u30b9\u30bf\u30a4\u30eb\u306f\u6570\u5341\u306e\u30de\u30a4\u30af\u30ed\u30fb\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306b\u5206\u88c2\u3057\u3001\u305d\u308c\u305e\u308c\u306b109\u306e\u4ed5\u5165\u308c\u5148\u304c\u3042\u3063\u305f\u3002\u5f53\u6642\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30aa\u30d6\u30b6\u30fc\u30d0\u30fc\u305f\u3061\u306f\u3001\u30ae\u30e3\u30eb\u670d\u3092\u6587\u5316\u305d\u306e\u3082\u306e\u306e\u5171\u8457\u8005\u3068\u3057\u3066\u6271\u3063\u3066\u3044\u305f\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Did_Gyaru_Really_Start_at_Shibuya_109_A_Careful_Clarification\"><\/span>\u30ae\u30e3\u30eb\u306f\u672c\u5f53\u306b\u6e0b\u8c37109\u304b\u3089\u59cb\u307e\u3063\u305f\u306e\u304b\uff1f\u4e01\u5be7\u306a\u89e3\u8aac<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u3044\u3084\u30011990\u5e74\u4ee3\u521d\u982d\u306b\u306f\u3001\u3059\u3067\u306b\u3053\u306e\u30b9\u30bf\u30a4\u30eb\u306f\u30b9\u30c8\u30ea\u30fc\u30c8\u306b\u5b9a\u7740\u3057\u3066\u3044\u305f\u3002\u30b3\u30ae\u30e3\u30eb\u30fb\u30eb\u30c3\u30af\u306e\u767b\u5834\u306f\u3001\u5973\u5b50\u9ad8\u751f\u304c\u65e5\u713c\u3051\u3057\u305f\u808c\u3084\u660e\u308b\u304f\u3057\u305f\u9aea\u3001\u5236\u670d\u306e\u6539\u9020\u3092\u8a66\u3057\u305f\u3053\u3068\u306b\u7aef\u3092\u767a\u3059\u308b\u3068\u3001\u521d\u671f\u306e\u591a\u304f\u306e\u8a3c\u8a00\u306f\u6b8b\u3057\u3066\u3044\u308b\u3002109\u304c\u884c\u3063\u305f\u306e\u306f\u3001\u305d\u308c\u3092\u52a0\u901f\u3055\u305b\u3001\u4f53\u7cfb\u5316\u3059\u308b\u3053\u3068\u3060\u3063\u305f\u3002109\u306f\u3001\u5c0f\u58f2\u5e97\u306e\u30a4\u30f3\u30d5\u30e9\u3001\u96c6\u4e2d\u7684\u306a\u77e5\u540d\u5ea6\u3001\u305d\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u304c\u7279\u5316\u3059\u308b\u305f\u3081\u306e\u7d4c\u6e08\u7684\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3057\u305f\u306e\u3060\u3002109\u304c\u306a\u3051\u308c\u3070\u3001\u30ae\u30e3\u30eb\u306f\u30b9\u30c8\u30ea\u30fc\u30c8\u3067\u6563\u898b\u3055\u308c\u308b\u73fe\u8c61\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u305f\u3060\u308d\u3046\u3002109\u304c\u3042\u308c\u3070\u3001\u30ae\u30e3\u30eb\u306f\u72ec\u81ea\u306e\u7d4c\u6e08\u3092\u6301\u3064\u5168\u56fd\u7684\u306a\u30b5\u30d6\u30ab\u30eb\u30c1\u30e3\u30fc\u3068\u306a\u3063\u305f\u3002.<\/p>\n\n\n\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001\u6e0b\u8c37109\u304c\u6700\u3082\u76ee\u7acb\u3064\u5546\u696d\u7684\u30b7\u30f3\u30dc\u30eb\u3067\u3042\u3063\u305f\u3068\u306f\u3044\u3048\u3001\u30ae\u30e3\u30eb\u6587\u5316\u306e\u5730\u7406\u7684\u306a\u4e2d\u5fc3\u5730\u3067\u3042\u3063\u305f\u308f\u3051\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u539f\u5bbf\u306e\u8857\u4e26\u307f\u3001\u90ca\u5916\u306e\u6821\u5ead\u3001\u96d1\u8a8c\u306e\u7de8\u96c6\u90e8\u306a\u3069\u3001\u3059\u3079\u3066\u306e\u5834\u6240\u304c\u30ae\u30e3\u30eb\u6587\u5316\u306e\u4e2d\u5fc3\u3067\u3042\u3063\u305f\u3002\u3044\u304f\u3064\u304b\u306e\u30b9\u30bf\u30a4\u30eb\u306f\u3001\u30d3\u30eb\u306e\u30eb\u30fc\u30d7\u3068\u306f\u7121\u95a2\u4fc2\u306b\u767a\u5c55\u3057\u3001\u30ae\u30e3\u30eb\u304c\u5e38\u306b\u82e5\u8005\u6587\u5316\u3001\u30e1\u30c7\u30a3\u30a2\u3001\u6d88\u8cbb\u8005\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u304c\u5354\u8abf\u3057\u3066\u5f62\u6210\u3059\u308b\u5206\u6563\u578b\u306e\u30e0\u30fc\u30d6\u30e1\u30f3\u30c8\u3067\u3042\u3063\u305f\u3053\u3068\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Changed_After_the_Peak\"><\/span>\u30d4\u30fc\u30af\u5f8c\u306b\u4f55\u304c\u5909\u308f\u3063\u305f\u304b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2000\u5e74\u4ee3\u5f8c\u534a\u306f\u53ce\u7e2e\u671f\u3092\u8fce\u3048\u305f\u3002\u30d5\u30a1\u30b9\u30c8\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u304c\u5e02\u5834\u306b\u3042\u3075\u308c\u305f\u3002\u96d1\u8a8c\u306e\u7e2e\u5c0f\u3084\u65b9\u5411\u8ee2\u63db\u304c\u884c\u308f\u308c\u305f\u3002Egg\u300f\u306f2014\u5e74\u306b\u6700\u7d42\u53f7\u3092\u767a\u884c\u3002109\u3092\u4ee3\u8868\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u591a\u304f\u304c\u9589\u5e97\u3057\u305f\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u79fb\u884c\u3057\u305f\u308a\u3057\u305f\u3002\u30a8\u30c3\u30b0\u306f\u3001\u56fd\u969b\u7684\u306a\u30ec\u30fc\u30d9\u30eb\u3084\u5e45\u5e83\u3044\u82e5\u8005\u306e\u6d41\u884c\u3092\u53d6\u308a\u5165\u308c\u306a\u304c\u3089\u3001\u9806\u5fdc\u3057\u3066\u3044\u3063\u305f\u3002\u30ae\u30e3\u30eb\u306f\u59ff\u3092\u6d88\u3057\u305f\u308f\u3051\u3067\u306f\u306a\u304b\u3063\u305f\u304c\u3001\u30b9\u30dd\u30c3\u30c8\u30e9\u30a4\u30c8\u3092\u6d74\u3073\u308b\u3053\u3068\u306f\u306a\u304b\u3063\u305f\u3002\u5e73\u65e5\u306e\u5348\u5f8c\u3001\u30eb\u30fc\u30d7\u30d5\u30ed\u30a2\u306f\u9591\u6563\u3068\u3057\u3066\u3044\u3063\u305f\u3002\u304b\u3064\u3066\u3053\u306e\u30d3\u30eb\u3092\u7279\u5fb4\u3065\u3051\u3066\u3044\u305f\u6975\u7aef\u306a\u30b7\u30eb\u30a8\u30c3\u30c8\u306f\u3001\u6052\u5e38\u7684\u3067\u306f\u306a\u304f\u3001\u6642\u6298\u898b\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Shibuya_109_Still_Important_Today\"><\/span>\u6e0b\u8c37109\u306f\u4eca\u3082\u91cd\u8981\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2026\u5e74\u306e\u7b54\u3048\u306f\u5fae\u5999\u3060\u3002\u30d3\u30eb\u306f\u3082\u306f\u3084\u304b\u3064\u3066\u306e\u3088\u3046\u306b\u30ae\u30e3\u30eb\u3092\u652f\u914d\u3057\u3066\u3044\u306a\u3044\u3002\u6d77\u5916\u30c1\u30a7\u30fc\u30f3\u306f\u56fd\u5185\u30d6\u30e9\u30f3\u30c9\u3068\u30b9\u30da\u30fc\u30b9\u3092\u5171\u6709\u3057\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u3001\u540c\u30d3\u30eb\u306e\u30c8\u30ec\u30f3\u30c9\u8abf\u67fb\u90e8\u9580\u3067\u3042\u308bSHIBUYA109Lab\u306f\u3001\u5e73\u6210\u306e\u30a8\u30cd\u30eb\u30ae\u30fc\u306b\u8a00\u53ca\u3057\u305f\u4e88\u6e2c\u3092\u4eca\u3067\u3082\u767a\u8868\u3057\u3066\u3044\u308b\u3002\u4e00\u90e8\u306e\u30d5\u30ed\u30a2\u306b\u306f\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30d6\u30fc\u30c4\u3001\u5927\u80c6\u306a\u307e\u3064\u3052\u3001\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u30bb\u30c3\u30c8\u306a\u3069\u3001\u30ae\u30e3\u30eb\u306e\u5b9a\u756a\u30a2\u30a4\u30c6\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u7248\u304c\u4e26\u3093\u3067\u3044\u308b\u3002\u9031\u672b\u306b\u306a\u308b\u3068\u3001109\u306e\u30d0\u30c3\u30b0\u3092\u6301\u3063\u305f\u30b7\u30eb\u30a8\u30c3\u30c8\u306e\u5973\u306e\u5b50\u305f\u3061\u3092\u898b\u304b\u3051\u308b\u3002\u5fa9\u6d3b\u306f2003\u5e74\u3078\u306e\u5b8c\u5168\u306a\u56de\u5e30\u3067\u306f\u306a\u304f\u3001\u9078\u629e\u7684\u306a\u518d\u751f\u3067\u3042\u308b\u3002\u3053\u306e\u5efa\u7269\u306f\u4f9d\u7136\u3068\u3057\u3066\u5b9f\u9a13\u5834\u3067\u3042\u308b\u3002\u65b0\u3057\u3044\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u304c\u3053\u3053\u3067\u30eb\u30c3\u30af\u3092\u30c6\u30b9\u30c8\u3059\u308b\u306e\u306f\u3001\u3053\u306e\u5834\u6240\u304c\u307e\u3060\u6587\u5316\u7684\u306a\u8a18\u61b6\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3089\u3060\u3002\u6e0b\u8c37109\u306f\u3082\u306f\u3084\u8857\u3067\u552f\u4e00\u306e\u30b2\u30fc\u30e0\u3067\u306f\u306a\u3044\u304c\u3001\u65e5\u672c\u306e\u82e5\u8005\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u6700\u3082\u9577\u3044\u8a18\u61b6\u3092\u6301\u3064\u5834\u6240\u3067\u3042\u308b\u3053\u3068\u306b\u5909\u308f\u308a\u306f\u306a\u3044\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Shibuya_109_Reveals_About_Gyaru_Culture_as_a_Whole\"><\/span>\u6e0b\u8c37109\u304b\u3089\u898b\u3048\u3066\u304f\u308b\u30ae\u30e3\u30eb\u6587\u5316\u306e\u5168\u4f53\u50cf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30b9\u30c8\u30ea\u30fc\u30c8\u3067\u751f\u307e\u308c\u3001\u5370\u5237\u7269\u3067\u6d17\u7df4\u3055\u308c\u3001\u5546\u696d\u306b\u3088\u3063\u3066\u8010\u4e45\u6027\u3092\u5897\u3057\u305f\u30b5\u30d6\u30ab\u30eb\u30c1\u30e3\u30fc\u3067\u3042\u308b\u3002\u3053\u306e\u5efa\u7269\u306f\u3001\u65e5\u672c\u306e\u82e5\u8005\u30b9\u30bf\u30a4\u30eb\u304c\u3001\u7269\u7406\u7684\u7a7a\u9593\u3001\u30e1\u30c7\u30a3\u30a2\u6d41\u901a\u3001\u5c0f\u58f2\u30a4\u30f3\u30d5\u30e9\u3068\u3044\u30463\u3064\u306e\u4ea4\u5dee\u3059\u308b\u529b\u306e\u4e2d\u3067\u5e38\u306b\u52d5\u3044\u3066\u304d\u305f\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u3002\u30ae\u30e3\u30eb\u3068\u306f\u3001\u6c7a\u3057\u3066\u91d1\u9aea\u3084\u65e5\u713c\u3051\u3060\u3051\u306e\u3053\u3068\u3067\u306f\u306a\u3044\u3002\u305d\u308c\u306f\u3001\u4eba\u524d\u3067\u904e\u5270\u306b\u3001\u76ee\u306b\u898b\u3048\u308b\u3088\u3046\u306b\u3001\u5802\u3005\u3068\u81ea\u5206\u3089\u3057\u304f\u3044\u308b\u6a29\u5229\u3092\u4e3b\u5f35\u3059\u308b\u3053\u3068\u3060\u3063\u305f\u3002\u6e0b\u8c37109\u306f\u3001\u305d\u306e\u885d\u52d5\u306b\u30d5\u30ed\u30a2\u30d7\u30e9\u30f3\u3092\u4e0e\u3048\u305f\u3002.<\/p>\n\n\n\n<p>\u73fe\u5728\u3082\u5186\u7b52\u306f\u30b9\u30af\u30e9\u30f3\u30d6\u30eb\u4ea4\u5dee\u70b9\u306e\u5411\u304b\u3044\u306b\u5efa\u3063\u3066\u3044\u308b\u3002\u30eb\u30fc\u30d7\u306f\u4eca\u3067\u3082\u5c0f\u3055\u306a\u30d6\u30c6\u30a3\u30c3\u30af\u306e\u524d\u3092\u901a\u308b\u8cb7\u3044\u7269\u5ba2\u3092\u6848\u5185\u3057\u3066\u3044\u308b\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u30d5\u30ed\u30a2\u3092\u6b69\u304f\u65b0\u3057\u3044\u4e16\u4ee3\u306e\u5973\u306e\u5b50\u305f\u3061\u306f\u7686\u3001\u540c\u3058\u6697\u9ed9\u306e\u6559\u8a13\u3092\u53d7\u3051\u7d99\u3044\u3067\u3044\u308b\u3002\u30b9\u30bf\u30a4\u30eb\u3068\u306f\u500b\u4eba\u7684\u306a\u597d\u307f\u3067\u306f\u306a\u304f\u3001\u8ab0\u3082\u304c\u898b\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u5834\u6240\u3067\u8eab\u306b\u3064\u3051\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u305d\u308c\u3092\u898b\u308b\u3053\u3068\u3067\u4ef2\u9593\u5165\u308a\u3059\u308b\u3082\u306e\u306a\u306e\u3060\u3002\u305d\u308c\u304c\u3001\u30c6\u30a3\u30fc\u30f3\u30a8\u30a4\u30b8\u30e3\u30fc\u306b\u306f\u307e\u3063\u305f\u304f\u95a2\u4fc2\u306a\u3044\u306f\u305a\u306e\u5efa\u7269\u304c\u6b8b\u3057\u305f\u9759\u304b\u306a\u907a\u7523\u306a\u306e\u3060\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>\u3088\u304f\u3042\u308b\u3054\u8cea\u554f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u65e5\u672c\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u53f2\u306b\u304a\u3044\u3066\u3001\u306a\u305c\u6e0b\u8c37109\u304c\u6709\u540d\u306a\u306e\u304b\uff1f<\/strong> 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